One Café

Academic Project

After taking the enneagram personality test, my results displayed that I am a type one, called "The Reformer." This personality type is described as perfectionistic, responsible, diligent, and orderly. The concept of One Café was developed from this idea of perfectionism, and the logo mark was created from the form of the golden ratio, which is the most mathematically perfect ratio. The usage of a vibrant orange color represents energy.

Brand Identity

Logo Development